Superior diamond quality is clear to see when you know how. Whether it's loose diamonds, diamond jewellery or an exquisite diamond engagement ring, that has caught your eye. Make your first investment one of time. Learn how to select the perfect diamond to buy. You can begin right away, here in our diamond education centre.

• The Four Cs of Diamond Selection
  Cut, clarity, carat and colour and why they’re key to your diamond buying choice
• Diamond Shapes
  The wide range of faceted diamond shape names and what they mean
• About Fluorescence
  What your diamond reveals under ultra violet light and its affect on value
• Certified Diamonds
  Why diamond certificates matter and choosing the best diamond certification
• Laser Inscription
  Available to protect your investment or to permanently personalise your gem
• Conflict Free Diamonds
  Buy diamonds online securely, in the knowledge they are ethically sourced

Fluorescence by Fire or Gentle Ember

Fluorescence is the gentle colour, your diamond may reveal under ultraviolet light. Often times your diamond appears pristinely clear to adoring naked eyes. Yet ultraviolet light will frequently uncover glowing highlights:

• Blue
• Green
• Yellow
• Orange

Fluorescence lends stunning increase to your diamonds’ value. Enhancing visual appeal beyond its official colour grade.  Fluorescence checking or certification can reveal your diamond to be an even truer treasure.  Don’t forget to check your authentic diamond certificate for fluorescence levels too.

Call for your Diamond Certificate

Make meticulousness your measure in diamond selection. An authentic diamond certificate details all your stone’s credentials. From the four Cs to diamond fluorescence. Several types of reputable diamond certificates are available. 

Ice Envy prefers world standard certification from:

• GIA – Gemological Institute of America 
• HGS – American Gem Society Laboratories 
• HRD – Antwerp Diamond High Council 

Diamond certification proves, your stone has been independently viewed and graded by qualified experts. Superlative assurance of your diamond’s integrity. Pristine proof for insurance purposes or re-sale too.

Sentimental or Safety Conscious: Choose Laser Inscription

Make your diamond 100 per cent true. Laser inscription ensures your diamond is effortlessly matched to you and its quality certificate. Invisible to the naked eye this clever personalisation is inscribed on your diamond’s girdle. Visible only under a 10x jewellers loupe, laser inscription leaves your diamond’s brilliance untouched. Yet, should you ever need to authenticate your diamond, you can do so at a single glance. Laser inscription allows your diamond to speak to you as you wish. Choose to inscribe:

• GIA Certificate Number
• Ice Envy Brand Name
• Personal Message of Love

Conscience as Clear as White Diamonds

Social responsibility is an important facet underlying diamond selection. Perhaps you have heard of ‘blood diamonds’ or ‘conflict diamonds’. Stones sourced from war torn countries where diamond mining, funds violence and propagates worker exploitation. No diamond should come at so great a human cost. So choose a diamond wholesaler that guarantees only ethically sourced diamonds. You may ask:

• that your diamond be accompanied by a certificate of origin
• whether your diamond wholesaler complies with the Kimberly Process Certification Scheme (KPCS)
• to see your diamond wholesaler’s policy on ensuring conflict free diamonds